As we see more and more businesses move their services online, and even more that begin their life on the Web, a greater need arises for websites that are designed and built to sell. A great-looking website may achieve the goal of shaping and delivering a strong brand, but its good looks alone aren’t enough to sell the products or services on offer. For that, you need to introduce the element of marketing.
This article presents further principles and rules that will help your site convert. Among other things, we cover A/B testing, footnotes, testimonials, feature lists, the sign-up process and typography.
There is no reason to stop developing your website once you’ve come up ...