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How To Create Selling E-Commerce Websites by Smashing Magazine

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Optimizing Conversion Rates: Less Effort, More Customers

Frank Puscher

Sometimes small changes can have huge effects. Due to conversion rates, which is the proportion of website visitors who submit their contact information or make a purchase, better Web design leads directly to greater revenue.

Most online store designers who want to optimize their conversion rates only concentrate on the “inner” part of the shopping process, the sales funnel. They focus on product pages, the shopping cart and check-out process. This is good, but not necessarily sufficient. It is equally important that advertisements convert – just as the simple fact that users find the URL and that both (ads and URLs) perfectly fit the image conveyed by the landing page. Sound ...

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