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How To Create Selling E-Commerce Websites by Smashing Magazine

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Use Conversions To Generate More Conversions

Frank Puscher

If you’ve managed to sell a product to a customer, use this opportunity to present further attractive offers to the customer. The “behavioral targeting” is a technique that uses information collected on an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that customers. Many advertisers believe that this technique can dramatically help to boost the conversion rate.

Behavioral targeting is probably currently the most discussed advertising strategy. However, it is not clear if it possible to derive some meaningful customers’ preferences and future behavior out of the earlier purchasing history. ...

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