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How To Create Selling E-Commerce Websites by Smashing Magazine

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Principles of Effective Search in E-Commerce Design

Rung András

lg.php.gifWhile product findability is a key factor of success in e-commerce, it is predominantly enabled by simple search alone. And while simple search usually doesn’t fulfill complex needs among users, website developers and owners still regard advanced search as just another boring to-do item during development. Owners won’t go so far as to leave it out, because every e-commerce website has some kind of advanced search functionality, but they probably do not believe it brings in much revenue.

On the contrary, well-devised advanced search offers several benefits and can be more than just a clumsy, ...

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