The O’Neill Clothing store had a nearly from going responsive, and Skinny Ties saw a in revenue for iPhones after going responsive as well. Even Think Tank Photo’s transactions on smartphones and tablets increased by more than 96%… go figure!
In this chapter, we’ll walk through all of the vital steps when planning a highly converting mobile e-commerce website. The most important questions you need to ask are:
1. Who are we building this mobile website for?
2. How will we measure conversion success?
3. What design factors affect mobile e-commerce conversion rates?
4. What is the ideal product page?
Let’s get started.