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How To Create Selling E-Commerce Websites, Vol. 2 by Smashing Magazine

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How To Plan Your Next Mobile E-Commerce Website

By Lawrence Howlett

The O’Neill Clothing store had a nearly 600% revenue increase1 from going responsive, and Skinny Ties saw a 377.6% increase2 in revenue for iPhones after going responsive as well. Even Think Tank Photo’s transactions on smartphones and tablets increased by more than 96%… go figure!

In this chapter, we’ll walk through all of the vital steps when planning a highly converting mobile e-commerce website. The most important questions you need to ask are:

1. Who are we building this mobile website for?

2. How will we measure conversion success?

3. What design factors affect mobile e-commerce conversion rates?

4. What is the ideal product page?

Let’s get started.

So, Who’re We Building This Mobile ...

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