The Current State Of E-Commerce Search

By Christian Holst

When e-commerce search works, it’s fast, convenient and efficient. It’s no wonder that so many users prefer searching over clicking categories. Unfortunately, our recent large-scale usability study and top-50 benchmark of e-commerce search finds that search often doesn’t work very well.

On-site search is a key component of almost any e-commerce website. That’s why we at Baymard Institute have invested months conducting a large-scale usability study, testing the e-commerce search experience of 19 major e-commerce websites with real-world end users.

We’ve boiled our findings down to 60 usability guidelines for e-commerce search design and logic. Based on these findings, we’ve benchmarked the ...

Get How To Create Selling E-Commerce Websites, Vol. 2 now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.