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How To Create Selling E-Commerce Websites, Vol. 2 by Smashing Magazine

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Better Product Pages: Turn Visitors Into Customers

By Sabina Idler

The way you present your product or service is essential to its success — or at least it could be if you know how to do it right. On the Web, like anywhere else, the first impression you make on people is crucial. When selling a product, you want that first impression to be as positive and remarkable as possible.

Once people visit your website, make sure to attract their attention. If you have managed to draw them in, you will need to introduce the product within a few seconds. According to last year’s Google Analytics benchmarking report, bounce rates in the US were as high as 42.5%1. If people don’t understand what you are offering them or how it works, they will lose interest ...

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