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How To Create Selling E-Commerce Websites, Vol. 2 by Smashing Magazine

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Designing A Better Mobile Checkout Process

By Derek Nelson

A record number of shoppers are turning to their smartphones to research potential purchases1. Meanwhile, the bigger question — are those same users willing to complete the purchases on their mobile device? — is quickly being answered. The US, for example, saw an 81% spike2 in mobile e-commerce (m-commerce) sales in 2012, comprising a $25 billion market.

And it’s not just apps. By a landslide, users prefer mobile websites to apps for shopping. For every shopping activity, including researching products and prices, reviewing products, participating in promotions, and purchasing, most respondents3 (61 to 81%) preferred using a browser to a native app.

In the days and months to come, it will ...

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