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How to Design Websites by Alan Pipes

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Trailblazer 4

Soleil Noir

Benjamin Laugel (president and creative director of Soleil Noir) founded the Paris-based studio in 2000 with Olivier Marchand. After taking a masters degree in digital communication at ISCOM (Institut supérieur de communication et de publicité) in Paris, he started working at French cosmetic company Orlane. He soon realized that he preferred the packaging and its design to the product itself, so set up Soleil Noir, a ‘human-sized studio’, to create mostly Flash-based immersive and interactive experiences for 50 or so global clients, including Disney Television, Nespresso, Samsung, EMI and Alfa Romeo. The studio employs 22 staff, and has received numerous prizes, among them 25 FWA Sites of the Day awards.

Laugel is European ...

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