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How to facilitate an experience mapping workshop

Book Description

What you'll learn—and how you can apply it

Organizational silos prevent alignment. Aligned organizations instead work across functional boundaries. They have a relentless focus on doing whatever it takes to ensure their constituents have great experiences.

The purpose of mapping experiences isn’t just to create a diagram; it’s engage your team in a conversation. Facilitating that conversation is necessarily a part of the process.

This lesson is for you because…

  • It will show you how to make the insight in your diagram actionable. Answers don’t magically fall out of the map—you have to elicit them from your team through building a shared reality. You’ll learn why facilitation is as important as creating a diagram and how to lead team successfully through a mapping workshop.


  • Should be interested in mapping or have a mapping effort coming up

Materials or downloads needed

  • None