How to Find a Job on LinkedIn, Facebook, Twitter and Google+, 2nd Edition

CHAPTER 9Twitter Your Way to That New Job

Maybe at one time it was easy to dismiss Twitter (Twitter. com) as nothing more than a way to fritter away your time to no good end. That may have been true in 2007. But Twitter has gone mainstream since then, and if you don’t make it part of your social media routine, you’re making a mistake that could delay the successful end to your job search or cut off a steady stream of new business.

Twitter, shown in Figure 9-1, is the site that asks you to answer one simple question for the rest of the world to consider: What’s happening? You must answer in 140 characters or less. When Twitter first started, the question posed was: What are you doing? That’s no longer appropriate. Twitter is now a one-of-a-kind ...