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How to Generate Effective Press Releases for Social Networks
book

How to Generate Effective Press Releases for Social Networks

by Brian Solis, Deirdre Breakenridge
February 2010
Intermediate to advanced content levelIntermediate to advanced
10 pages
12m
English
Pearson
Content preview from How to Generate Effective Press Releases for Social Networks

How to Generate Effective Press Releases for Social Networks

Brian Solis and Deirdre Breakenridge

Let’s start by reacquainting ourselves with basic principles for good, well-written news releases. These ten principles (more definitely exist) serve as the foundation for New Media releases:

1. Elevate the message.

2. Inform, don’t persuade.

3. Write with balance.

4. Include traditional and New Media.

5. Be informative.

6. Provide resources and add links.

7. Use available Social Media channels to open up and distribute dialogue.

8. Listen.

9. Converse.

10. Learn.

Traditional Releases

Many reporters and bloggers use standard news releases to build their stories. Let’s, as PR professionals, help them help us in the process. When expanding your news ...

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Publisher Resources

ISBN: 9780131377769