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How to Get People to Do Stuff: Master the art and science of persuasion and motivation by Susan Weinschenk

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2. The Need to Belong

If I ask you to Think of a time when you felt like you didn’t belong, you can probably think of at least a few, and maybe many.

Perhaps you remember being a child and not being picked for a team during a game at school. Or maybe you can recall a time as a teenager when some other teens who you thought were your friends didn’t invite you to a party. Maybe you’ve had a more recent event that left you feeling that you didn’t belong. Perhaps you’ve walked into a room at work and everyone there was younger or older than you and they were discussing a mutual topic of interest, like a game or sports event that you knew nothing about.

Each situation probably made you feel like you didn’t belong. It’s likely that this feeling of ...

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