How to get that job, 4th Edition



Reactive and proactive job hunting

There are three kinds of job vacancies. Those that:

• already exist – someone has been promoted or left, etc.;
• are about to exist – as a result of retirement or someone moving on, or a company expansion;
• are created – because your approach convinces the employer that there is a problem to be solved.

There are two ways of job hunting:

• Reactive – you read the vacancies sections in newspapers, journals and the vacancy boards of the job centre. Estimates vary, but many believe that as few as 25 per cent of all job vacancies are ever advertised.
• Proactive – you combine your investigative and entrepreneurial skills to discover vacancies, and market yourself so that ...