How to identify benefits

The process of identifying benefits is one that many people find difficult, so let’s have a look at what’s involved.

What’s the benefit of benefits?

I bought a mower with a 42-inch cutter deck because it meant that I wouldn’t have to waste too much time cutting the grass. BENEFIT – I can do other things that I enjoy doing!

I bought an answerphone with a remote interrogation facility, so that when I stay away from home I can still keep in touch with my business contacts. BENEFIT – I keep in touch and don’t miss out on business opportunities.

Benefit statements turn your gobbledygook into language that the other person can understand and is relevant to them. By using benefit statements you will help the recruiter to understand ...

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