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How to Get Your Product to Market: A guide to design, manufacturing, marketing and selling by Louise Guinda

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Chapter 4: Funding and Running Your Business

In this chapter I will go over the basics which you need to consider when starting a business, including how to get funding, pricing your product, company structure, cash flow and finance, and keeping on the right side of product safety law.

With any business, bringing a product to market requires investment in the beginning to start things off. Thanks to the global economic downturn which began in 2008, the traditional way of financing a business – a bank loan – has been increasingly difficult to access. As a result, new forms of finance have sprung up, such as crowdfunding.

Although most productpreneurs start their own businesses to manufacture and sell their products, some are lucky enough to ...

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