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How to Get Your Product to Market: A guide to design, manufacturing, marketing and selling by Louise Guinda

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Chapter 5: Creating a Brand and Spreading the Word

You could have the best product in the world, but if no one knows about it they aren’t going to buy it. Simple. Although some products sell by word-of-mouth alone, it is usually necessary to push things along by getting your product in front of the right people’s noses. Letting people know about your product is done by getting your product into the media – both traditional (newspapers, TV, magazines) and social (Facebook, Twitter, etc.).

People won’t buy your product if it is presented shoddily. Your branding and packaging need to reflect the quality of your product. In order to present your product in the best possible way, you need to really understand your customer. People don’t buy products, ...

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