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How to Get Your Product to Market: A guide to design, manufacturing, marketing and selling by Louise Guinda

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Chapter 6: Getting You Product into Stores

While good marketing will get your product noticed and spark people’s interest, the last and crucial step in the process is closing the sale: convincing the customer to hand over their money or the store buyer to sign off a purchase order.

Some people are naturally good at sales (usually those who are super-confident and bubbly), but most feel a little uncomfortable about selling. The good news is that even if you are not one of the lucky ones born with the gift of the gab, selling is an acquired skill. The more you practice, the better you become at it.

Selling is not something that you should outsource or leave to someone else in the business. You are the one who knows your product best, you are ...

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