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How to Get Your Product to Market: A guide to design, manufacturing, marketing and selling by Louise Guinda

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The Safe Dreams story: from a near-tragedy to a successful business

If I can do it, anyone can.

I am living proof that anyone can become a successful productpreneur. If you are wondering what I mean by that, here is a definition:

Productpreneur: A person who invents, creates or designs a product and brings it to market in the hope of making a profit.

As a chartered accountant I may have had a head start in knowing how to run the financial side of a business, but these skills are not crucial for a business owner; most of the financial knowledge you will need can be picked up from books or easily outsourced to a professional. The hard and time-consuming part of running a business is designing your product, finding someone to make it, making ...

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