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How to Get Your Product to Market: A guide to design, manufacturing, marketing and selling by Louise Guinda

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Introduction

So you have come up with an idea for a new product that you are sure could be the next big thing. Maybe you have invented something groundbreaking that will make people’s lives easier, or simply tweaked an existing product to make it better.

Maybe you consider yourself to be more of a designer than an inventor and you are sure that your creations would be a huge hit on the high street. You could be exactly right – there is currently a big trend towards high-quality, UK-designed products and major retailers, such as John Lewis and Liberty, are snapping up products from craft sites like Etsy (www.etsy.com) and Folksy (www.folksy.com).

You are probably wondering why your fantastic product idea isn’t already out there. Somebody may ...

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