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How to Get Your Product to Market: A guide to design, manufacturing, marketing and selling by Louise Guinda

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Chapter 1: Make Sure there is a Market for Your Idea

DRAGONS’ DEN has MADE a sport out of humiliating would-be entrepreneurs who are convinced that their idea is just what the world has been waiting for. If only the poor fools had done their homework beforehand – if only they had asked impartial people who represent their target market what they thought about their product rather than just their family and friends, they would have saved themselves from embarrassment on national TV.

This chapter looks at how to assess whether your idea is worth pursuing and conduct market research – an essential step before you go any further.

Is your idea original?

Inventions usually arise out of a problem for which there is no solution available. The world ...

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