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What Is This Book Going to Do for You?
Chapter 1 What’s in a Brand?
Chapter 2 Drop the Pitch
Chapter 3 Nobody Understands Me
Chapter 4 What, Who, Why, How, and When?
Chapter 5 Give to Get
Chapter 6 Less Is More
Chapter 7 What Makes Us Share?
Chapter 8 Setting the Tone and Delivering the Goods
Chapter 9 The Long and Short of It
Chapter 10 Sticky Straplines
Chapter 11 The Business Card
Chapter 12 Successful Sales Copywriting Starts Here
Chapter 13 Brochures
Chapter 14 Press Releases and How to Write a Headline
Chapter 15 Newsletters
Chapter 16 Advertorials
Chapter 17 Emails and Email Marketing
Chapter 18 Websites
Chapter 19 Social Media
Chapter 20 Testimonials
Chapter 21 Spit ...