Starting the Conversation
What Are They?
Small, compact, and stubbornly resisting the digital onslaught, the business card has been around in one form or another since the 16th century in Europe and is an internationally recognized way of quickly trading key contact information about the person you’re meeting and their business.
It ain’t what they call you, it’s what you answer to.
—W. C. Fields
For B2B and B2C face-to-face meetings the business card is usually the first physical content transaction, so why do so many of us fail to see or use its full potential?
Why Use Them?
The business card is still around because it works. Largely of a standard size to fit easily into wallets—we’ve probably all come across the ...
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