In Chapter 3, we touched on the history of content marketing. Remember The Furrow launched by U.S. agricultural machine manufacturers John Deere back in the late 1800s? And the original Michelin Guide that delivered maintenance and travel tips to motorists? From small beginnings, big profits flowed.
What Are They?
With so much marketing traffic moving online, the death of the printed newsletter has long been forecast, yet many examples continue to thrive. Why? Because that is the way a particular product’s or service’s customers like to receive their information. Remember, just because enthusiastic disciples of a new online platform claim instant and greater engagement, it doesn’t mean that your customers are going to feel ...
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