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How to Get Inside Someone's Mind and Stay There by Jacky Fitt

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CHAPTER 17

Emails and Email Marketing

Emails are one of the most effective ways to deliver your content. Used for direct marketing, yes, but more effectively used within your content marketing strategy to keep your customers up to date with your services and reach out to new prospects. It’s quite possible that in some instances email may be the only written communication your customer receives from you. If this is the case and even if it isn’t, it pays to get the content of your emails working hard for you and engaging your readers above and beyond the day-to-day project-related traffic.

This is the age of electric ink.

—Robert McCrum

What Are They?

Email marketing is the sending of emails to raise awareness about your products and services, ...

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