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How to Get Inside Someone's Mind and Stay There by Jacky Fitt

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CHAPTER 18

Websites

In the next chapters, we’ll look at the factors that create good online content.

No matter what you do or how big your business, when people have heard about you or met you, want to find your services, and check you out, they will go online and look at your website—FACT.If you’re in any doubt about this, along with climate change deniers, you are in a vanishing minority. If you don’t want your customers to find you and learn more about your business easily, by all means don’t have one.

Your Online Content Hub

Your website is your shop window for the world and a powerful marketing tool. It is crucial to get the content for your website right to ensure you give your site visitors and the search engine spiders that help rank ...

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