imageChapter Six

The foundation of growth – customer retention

If we don’t take care of our customers, someone else will.

Anonymous

Why customer retention matters

Very often entrepreneurs suffer problems with customer retention. They become so focused on winning new customers that they forget about the ones they have already. They exhaust themselves with the effort of marketing and selling, only to find that revenues remain static – simply because they’re losing customers as quickly as they’re winning them.

Does this sound familiar? If so, then you need to take action right now. Before you even think about winning any new customers, you need ...

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