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Chapter Twelve
Raising the Bar: Simple Strategies for Encouraging Perpetual Aspiration
The primary reason you want to select and retain the best people is obvious: High-performing individuals are better at attracting and retaining more and better customers.
In this chapter, we will show the way combined selection and training efforts can help you build stronger teams, all the while employing simple internal strategies that will help you retain more customers and accelerate growth.
All of the lessons we will study by way of a case history in this chapter are tied in with accountability. Because the issue of accountability will be paramount, I ...

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