Appendix. Marketing Plan Template

Cover Page: Insert your company logo and the time frame for the plan. Optional: Insert the date the plan was created and by whom.

Page Two: Executive Summary

This should be a one- to three-page summary written after everything else is complete. Include a definition of the plan, purpose, and audience.

I. Purpose

Company Purpose

• Mission

• Vision

• Values

Company Goals

• Summarize one- to three-year goals.

Situation Analysis

• Brief overview of company’s current situation (may include market and competitive factors, or reference to past performance)

• Key issues and business drivers

• Brief product and service description (if not stated already)

• SWOT Analysis

II. Research

Market Opportunity Analysis

Market ...

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