How to Innovate in Marketing (Collection), 2/e

83. Create a Culture of Execution

Consulting firm McKinsey & Company believes that there are seven key elements that drive successful business practice, all of which begin with the letter “S.” Strategy, Systems, and Structure are viewed as the “hardware,” while Style (common thinking and behavior), Skills, Staff, and Shared Values are considered the “software” of business success. It’s interesting that four of the seven attributes are “soft” elements, yet comprise the majority of business success criteria. These attributes describe a company’s culture and they are the “glue” to drive successful execution of your plan.

Extensive research proves that company culture drives business performance. It’s a fact that companies that focus on creating ...