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How to Light Beer: A Photographer’s Guide to Working with Cans, Bottles, and Pours by Brad Bartholomew, Joe Lavine

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Tools of the Trade

Tricks for Embellishing Beer and Beverage Shots

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The world of commercial photography is a world filled with trickery and deception. We love that about it. Our job is to make things look better than they actually do. It doesn’t matter if it’s a corporate executive, a car, a house, or a high fashion model...we are hired to make them look as good as possible. The same is true of beer. A high fashion model doesn’t go on set without spending some time in hair and makeup and wardrobe. Think of this next section as hair and makeup and wardrobe for beer. Here, we examine ways to make your shots more appealing and appetizing while also ...

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