How to Light Beer: A Photographer’s Guide to Working with Cans, Bottles, and Pours

Pours

Getting the Beer into the Glass

Capturing the act of pouring any liquid from one container into another is a difficult proposition. Many issues must be dealt with in order to create a successful pour shot. Photographers who specialize in this can have very lucrative careers. Just like doctors who specialize can make more than general practitioners, photographers who specialize can make more money per shot than generalist photographers. This is due in part to the clients who hire these photographers. Clients who produce alcoholic beverages spend a tremendous amount of money on advertising—more than a billion dollars a year. Add soft drinks, ...