Video description
Gardiner Morse, HBR senior editor, explains how marketing can effectively collaborate with other functions by assigning clear roles for shared decision making, as discussed in “Decision-Driven Marketing” by Aditya Joshi and Eduardo Giménez.Table of contents
Product information
- Title: How to Make Cross-Boundary Marketing Decisions
- Author(s):
- Release date: June 2014
- Publisher(s): Harvard Business Review
- ISBN: None
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