Video description
Gardiner Morse, HBR senior editor, explains how marketing can effectively collaborate with other functions by assigning clear roles for shared decision making, as discussed in “Decision-Driven Marketing” by Aditya Joshi and Eduardo Giménez.Table of contents
Product information
- Title: How to Make Cross-Boundary Marketing Decisions
- Author(s):
- Release date: June 2014
- Publisher(s): Harvard Business Review
- ISBN: None
You might also like
video
Marketing Myopia
Theodore Levitt's classic theory -- in under two minutes.
video
Higher Ambition: How Great Leaders Create Economic and Social Value
Economic value or social value? Performance or people? However you phrase it, many corporate leaders have …
video
Use Social Media to Tap the Collective Genius of Your Customers & Employees
Social media is all the rage. But many business leaders are not yet clear on whether …
video
The Rise of the Chief Marketing Technologist
A transformation is occurring within companies as marketing is rapidly becoming one of the most technology-dependent …