How to Make Cross-Boundary Marketing Decisions

Video Description

Gardiner Morse, HBR senior editor, explains how marketing can effectively collaborate with other functions by assigning clear roles for shared decision making, as discussed in “Decision-Driven Marketing” by Aditya Joshi and Eduardo Giménez.

Table of Contents

  1. How to Make Cross-Boundary Marketing Decisions 00:05:57

Product Information

  • Title: How to Make Cross-Boundary Marketing Decisions
  • Author(s): Eduardo Giménez, Aditya Joshi, Gardiner Morse
  • Release date: June 2014
  • Publisher(s): Harvard Business Review
  • ISBN: 32562HBRHV1030