Video DescriptionGardiner Morse, HBR senior editor, explains how marketing can effectively collaborate with other functions by assigning clear roles for shared decision making, as discussed in “Decision-Driven Marketing” by Aditya Joshi and Eduardo Giménez.
Table of Contents
- Title: How to Make Cross-Boundary Marketing Decisions
- Release date: June 2014
- Publisher(s): Harvard Business Review
- ISBN: 32562HBRHV1030