Chapter 1. What Social Media Isn’t

IS YOUTUBE A WASTE OF TIME? IS TWITTER JUST A FLASH IN THE PAN? CAN FACEBOOK BE USED TO GROW SALES AND REVENUE? CAN SOCIAL MEDIA BE MEASURED? MORE IMPORTANTLY, CAN YOU GENERATE A POSITIVE RETURN ON YOUR INVESTMENT WITH A SOCIAL MEDIA CAMPAIGN?

If these are some of the questions you’ve asked yourself, then you’ve come to the right place. Because this is a book designed to answer your questions about social media. More specifically, it’s a book that’s designed to help you set up, launch, and run a social media campaign that makes money. After all, what’s the point of running a social media campaign if it doesn’t drive revenue?

Social media is a big, complex subject, but before we take a look at the new world ...

Get How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.