Chapter 1. What Social Media Isn’t
IS YOUTUBE A WASTE OF TIME? IS TWITTER JUST A FLASH IN THE PAN? CAN FACEBOOK BE USED TO GROW SALES AND REVENUE? CAN SOCIAL MEDIA BE MEASURED? MORE IMPORTANTLY, CAN YOU GENERATE A POSITIVE RETURN ON YOUR INVESTMENT WITH A SOCIAL MEDIA CAMPAIGN?
If these are some of the questions you’ve asked yourself, then you’ve come to the right place. Because this is a book designed to answer your questions about social media. More specifically, it’s a book that’s designed to help you set up, launch, and run a social media campaign that makes money. After all, what’s the point of running a social media campaign if it doesn’t drive revenue?
Social media is a big, complex subject, but before we take a look at the new world ...