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How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business by Dr. Reshma Shah, Jamie Turner

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Chapter 12. How to Use Sharing Platforms to Help You Grow Your Sales and Revenue

IN THE PAST FEW CHAPTERS, WE’VE LOOKED AT SOCIAL MEDIA PLATFORMS THAT CAN HELP YOU NETWORK AND PLATFORMS THAT CAN HELP YOU PROMOTE. NOW WE LOOK AT SOCIAL MEDIA PLATFORMS THAT CAN HELP YOU SHARE INFORMATION ABOUT YOUR PRODUCTS AND SERVICES.

Before we dive into the specific sharing platforms, let’s talk about what it actually means to share. We’ve already talked about the danger of overpromoting with your social media campaign. We mentioned that doing the hard-sell using social media is usually counterproductive.

The reason for this is that social media is viewed (consciously or subconsciously) as a free tool on the Internet. In other words, people see blogs, forums, ...

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