O'Reilly logo

How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business by Dr. Reshma Shah, Jamie Turner

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 18. Establishing Your Major Objectives and Key Strategies

THE DETROIT ZOO HAD BEEN AN INSTITUTION AND A TOURIST DESTINATION FOR MORE THAN 80 YEARS, BUT IT NOW HAD A PROBLEM. UNBEKNOWNST TO MOST VISITORS, IT FACED FINANCIAL HARDSHIP CAUSED BY CIRCUMSTANCES THAT HAD BEGUN A FEW YEARS EARLIER.

The city of Detroit, which provided a significant portion of the zoo’s operating budget, cut all of its financial support of zoo operations in 2006. As the 2008 peak summer season approached, reality set in: In a matter of months, the money would run out. The zoo was faced with the very real possibility of closing its doors.

Only one option was left. The zoo had to appeal directly to taxpayers. A new tax was proposed to provide the necessary funding ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required