O'Reilly logo

How to Make Money with Social Media: An Insider’s Guide to Using New and Emerging Media to Grow Your Business, Second Edition by Reshma Shah, Jamie Turner

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

22. Measuring the Qualitative Data

In the previous chapter, we discussed some of the tools and techniques you need to make quantitative measurements in your social media campaign. These include things such as the number of Twitter followers, the number of website comments, and even the bounce rate on your website.

All these are important metrics, but they’re just the first step to getting an in-depth and complete understanding of the effectiveness of your campaign. Quantitative data is important, but so is qualitative data.

What is qualitative data? It’s the data that gives you an understanding of the emotions, thoughts, or feelings people have surrounding your products and services. You can gain a lot of insight into your brand and how people ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required