25. A Step-by-Step Action Plan for Social Media Success

We’ve covered a lot of important information in the past few hundred pages. You might have jotted down a few notes in the margins, or you might have reviewed and taken action on some of the key concepts and action steps at the end of every chapter. But sometimes it helps to have a single chapter with a long checklist of tasks you’ll need to perform in order to have a successful social media campaign.

That’s what this chapter is for. It doesn’t cover every task we’ve discussed in the previous chapters, but it should give you a starting point from which you can launch your campaign.

So here goes. Put a check mark next to each task as you complete it. Before you know it, you’ll be well on your ...

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