1. Planning for Getting Started
In which we ponder on just what we are getting ourselves into and then set about getting the money to make it all possible
- You do not have to be radical. The soundest business ideas are rarely the most original, and regularly the ones that you know from everyday experience work well.
- Likewise a USP (Unique Selling Point) does not have to be excessively unique. Often it can be something as simple as good service, slightly lower prices or local appeal.
- If other people can make a similar business work, then so can you – usually if you want it enough.
- Keep it simple. Make sure that the business idea is one that you can easily explain in less than 100 words. This is critical – if you ...