CHAPTER 3
WHERE TO GET A JOB
There are many different kinds of advertising agencies.
The most significant difference is between the large shops, which tend to be part of an international “network” of agencies, and smaller ones, which service “local” business only, e.g. a “local” French agency means a firm that looks after brands that do not have a presence outside France, such as a French newspaper or department store chain.
It’s important that you develop an understanding of what the different agencies are like, because you may end up working there for several years, so it’s just as well to know what you’re getting into.
DIFFERENT KINDS OF AGENCIES
NETWORK VERSUS START-UP
Let’s talk first of all about the network agencies. These include names ...
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