Dedicated to Nick A.

Thanks to David Droga for the inspirational foreword.

Thanks to my interviewees—Trevor Beattie, Jeff Benjamin, Jeremy Craigen, Flo Heiss, Amir Kassaei, Siimon Reynolds, and Paul Silburn. And a thousand thanks too to Ruth Harlow, Antoinette de Lisser, Mindy Liu, Samantha Parfitt, Stephen Sapka, Meike Scharnhorst, and Tania Sukiennik for finding time in busy diaries.

Thanks to Deb Allen-Perry, Kevin Amter, Jamie Barrett, Paul Belford, James Best, Inky Blackstuff, Paul Burke, Neil Christie, James Cooper, Russell Davies, Mark Denton, Mark ‘Copyranter’ Duffy, Dave Dye, Elisa Edmonds, Alexandre Gama, Nick Gill, Bill Green, David Guerrero, David Hackworthy, Tim Harris, James Hayhurst, Sir John Hegarty, David Hieatt, ...

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