How to Make it as an Advertising Creative

INDEX

Abbott, David 6, 44, 46

above-the-line advertising 29, 30, 99, 152

account handlers 52–3, 60, 74–7, 118, 151, 152

agencies

bad agencies 33, 100, 102, 105, 116

salary issues 33, 99–100, 102, 103

starting/closing 28, 47, 129, 141–3, 146, 147

types of 28, 29, 152

Allen-Perry, Deb 149

ambient ads 17, 152

animatics 60, 61, 152

Arden, Paul

(Saatchi & Saatchi) 116, 137

art directors (ADs)

copywriters compared 12, 15, 123, 124

in partnerships 15, 39, 41, 42, 123, 124, 129, 151

qualities 12, 15, 123, 124–5

awards 27, 29, 64, 93, 94, 97–8, 128, 139, 145

Barker, Larry (DDB London) 75

Barrett, Jamie (Goodby Silverstein) 60, 134

Barrie, Bob (Fallon) 102

Beattie, Trevor (Beattie McGuinness Bungay) 126–9

Belford, Paul 56, 86, 87, 140

below-the-line ...

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How to Make it as an Advertising Creative by Simon Veksner