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How to Measure the Effectiveness of HR Communication
book

How to Measure the Effectiveness of HR Communication

by Alison Davis, Jane Shannon
March 2011
Intermediate to advanced content levelIntermediate to advanced
10 pages
17m
English
Pearson
Content preview from How to Measure the Effectiveness of HR Communication

How to Measure the Effectiveness of HR Communication

Alison Davis and Jane Shannon

What’s the most dangerous assumption you can make about communication? That just because you’ve sent a message, employees have received it, understood it, bought into it, and acted on it.

The truth is there’s only one way to know your communication has been effective: Measure its effectiveness. Measurement also helps you know how to make improvements.

That’s why it’s surprising that many HR and communication professionals neglect measurement. They think measurement is too time-consuming, too expensive, and too mathematical. (After all, we didn’t choose our career because of our love of statistics!)

As two non-math majors, we’re here to reassure you that measurement ...

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Publisher Resources

ISBN: 9780132763370