• CHAPTER 10 •
Negotiating in Asia and the Pacific Rim
The Business Environment of Asia and the Pacific Rim
Whether you are buying or selling, Asia and Pacific Rim countries should be a critical part of almost any company's global strategy. The vast potential of the Pacific Rim is certainly being realized with the emergence of China as a major economic player. Japan's economy is second only to that of the United States. The business climate among Pacific Rim countries can be characterized as creative, aggressive cooperation, where there are alliances between government and industry and between banks and manufacturers. There are also strong, interlocked groups of companies such as the keiretsu of Japan and the chaebol of South Korea.