•  CHAPTER 4  •

The Four Most Difficult Challenges Faced by Global Negotiators (and How to Deal with Them)

“Remember not only to say the right thing at the right time in the right place, but far more difficult still, to leave unsaid the wrong thing at the wrong moment.”

—BENJAMIN FRANKLIN

Any negotiation presents challenges, but there are unique challenges in international business negotiations. It is important that you learn about these challenges before they occur, and then take preventive measures. Specifically, ...

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