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How to Negotiate by Chloe Askwith

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14. The Language of Negotiating

HAVING A GOOD dialogue and communicating well with your client or supplier is important in many ways. You can:learn more about their company

  • learn more about them
  • find out what their essential (and non-essential) variables are
  • find out about the market
  • learn about your competition
  • learn about how you are perceived in the market, and find ways you can improve and grow your company.

In order to get all this valuable information, you need to be aware of your clients or suppliers as people, and how you speak to them. Try to engage with the person.

When asking questions, make sure they are ‘open’. This will avoid you getting yes or no answers.

Open questions

  • Tell me a bit about your business?
  • How is ...

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