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How to Negotiate by Chloe Askwith

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4. Take Action 1: Do Your Research

BY DOING YOUR research you will learn a lot about the market as a whole. This will really help to increase your confidence when talking to suppliers. Often business people are expert at the products they make or sell, but not the services they buy. This helps remedy that.

What to Research

I am going to divide the research into two sections. The first is getting to know the deals you have already done. The second is about the market as a whole.

Make a list of all the deals you have done in the past the year, both buying and selling. The aim of the game is to improve each of your deals in some way.

Past deals

1. Create a chart and keep this up to date every time you buy or sell something. Include ...

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