
xiii
Introduction
e following actual headlines appeared in the business press:
Google Targets Microsoft
e Internet company builds a new computer operating system and
attacks Microso in virtually all its businesses.
Strategy response: Microso ghts back by oering a free, Web-
based version of its Oce
TM
soware.
Panasonic Reaches Wide with Appliances for Emerging Markets
e Japanese company wants a bigger share of sales in developing mar-
kets, but knows that its $1,200 large-screen plasma-display TV sets and
$3,000 nanotechnology refrigerators are beyond the reach of low-wage
families. e company’s new line of oerings includes TVs for $50, air ...