Principles for Sound Organization

  • The criteria for presentations are different from those for a written report. Audiences commonly lament being subjected to boring, seemingly endless presentations. Too many people develop presentations that resemble technical or financial reports: thorough to minute detail, carefully rigorous in development, nothing pertinent left out. The trouble with this approach is that it won't work with busy audiences who are unwilling or unable to absorb all that information.

    Figure 5-1. Key how-to's for organizing a presentation.
    • Start with an outline. Don't write out a presentation: write an outline instead.

    • Set your theme and major points. Make this the first graphic you prepare—your "elevator" speech.

    • Follow the "tell ...

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