The Standard Presentation Formula

Most business presentations follow the same organizational design, which is the old "tell 'em" formula:

  • Tell 'em what you're going to tell 'em.

  • Tell 'em.

  • Tell 'em what you told 'em.

This is a straightforward approach, with the audience knowing upfront what the presentation is about and where it's headed, and with few surprises.

Introduction: Get Them on Board

The introduction is the most important part of the presentation and one shortchanged by many speakers. Often the presentation is won or lost in the first minute, or its direction may be completely shifted depending on how the speaker handles this phase. This is when attention is focused on the speaker, the stage is set, and the audience is conditioned to being ...

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